Our study resulted in incredibly powerful findings that will power the next decade of our work.
Michelle Poler, Best-Selling Author of Hello Fears
OWN THE DATA,
OWN THE CONVERSATION™
Fast, powerful, affordable custom research that powers your book, your speech, and your personal brand.
We are the experts in thought leadership research, with more than 150 studies completed.
You get a completely custom national research study, that you own exclusively, in as fast as 7 weeks.
WHY YOU NEED CUSTOM
THOUGHT LEADER RESEARCH
Citing data from someone else weakens your value, your positioning, and your differentiation.
Owning your own data and insights gives you unassailable credibility and influence. You become the “source of facts” for your topic, category, and industry.
We conduct research for some of the world’s most recognizable brands including:
And now, we conduct research for you and authors, speakers, coaches, and personal brands world-wide.
ARMED WITH YOUR OWN
DATA-BACKED INSIGHTS YOU WILL
- Write a more influential book
- Give more impactful presentations
- Build research-backed courses and content
- Garner substantial media coverage — our clients have been interviewed from Good Morning America to USA TODAY and over 24 TV shows in one day
- Create episodic social media content that drives new leads for your business
- Launch proprietary consulting systems and coaching methodologies
WHAT YOU GET WHEN YOU WORK WITH US
Custom research study designed by our PhD-led team, including all questions and logic flows, using our proven Stats to Stories™ framework that creates unexpected, valuable discoveries.
National or international participant panel in the language(s) you choose.
Multi-variate analysis of data based on your priority discoveries and insights.
Custom presentation (recorded virtually for your ongoing use) of all findings, including spotlight on key impact stories that media, clients, and audiences will love.
Complete crosstabs file of results, plus training on how to sift and sort the crosstabs to discover even more stories for ongoing content release.
YOU ALSO GET OUR FINDINGS ACTIVATION FRAMEWORK™
Owning proprietary data is good. But it’s what you do with the data, stories, and insights that will really level up your business.
We train you and your team on our Findings Activation Framework™ — the same system we use for corporate clients. It teaches you how to transform data-backed stories into winning presentations, media coverage, infographics, social media, books, and more.
They deliver insights, expertise, and actionable advice that strengthen my market position, own my niche, and stay ahead of the competition. I went from being another business strategist to being one of the best-known experts in my field.
Meridith Elliott Powell, Former President, National Speakers Association
OUR STATS TO STORIES™ PROCESS
- Schedule a 30-minute strategy call with us today (no cost or obligation).
- Select which study solution you prefer:
FAST FINDINGS NATIONAL STUDY™
- 1 strategic area of inquiry
- 10 custom questions designed for thought leadership
- 750 participants weighted to the Census
- All data and extensive crosstabs
- 25+ slides of your best discoveries
- Live virtual findings presentation and
recording - Stats to Stories™ insights discovery
- Findings Activation Framework™
- Results in 45-60 days
FLAGSHIP NATIONAL STUDY™
- 3 strategic areas of inquiry
- 25 custom questions designed for thought leadership
- 1,000 participants weighted to the Census
- All data and extensive crosstabs
- 50+ slides of your best discoveries
- Live virtual findings presentation and
recording - Extensive multi-variate analysis
- Stats to Stories™ insights discovery
- Findings Activation Framework™
- Results in 90 days
- Strategy planning call to refine your topical area(s) of inquiry for highest ROI.
- We design the study and write the questions; you review and approve the questions.
- We field the study to the perfect audience of participants using industry best practices for statistical accuracy, so you have the gold standard for your study.
- Once the study concludes, we analyze the data to find your best stories, stats, and insights for maximum impact.
- We deliver (and record) a complete presentation of all the findings and most powerful discoveries.
- You own all the data, including crosstabs, plus receive training on how to use these powerful tools.
- We train you on our Findings Activation Framework™ to help you transform your new data into compelling communication assets.
- You use your Thought Leadership Research to take your business to the next level, and beyond.
Within 24 hours of publishing the study, we were already booked on Good Morning America, talking about the research.
Rory Vaden, Co-founder of Brand Builders Group
EXAMPLES OF OUR
THOUGHT LEADER SOLUTIONS
EXAMPLE FINDINGS SLIDES
Your findings deck will be custom built for you with charts, graphs, visuals, and wow stats for instant storytelling and “aha” moments.
EXAMPLE WHITE PAPERS
Your white paper matches your brand and reveals your study’s best findings and discoveries in an engaging story with beautiful visuals.
EXAMPLE INFOGRAPHICS
Visually share your study’s discoveries in a way that is ideal for social media, online media, and amplification.
OUR TEAM HAS BEEN FEATURED ON:
FREQUENTLY ASKED QUESTIONS
How long does this take?
Our Fast Findings National Studies™ require 45-60 days to complete. Our more comprehensive Flagship National Studies™ require 90 days.
What does this cost?
How the participants are chosen is a significant factor in research costs. A study of American consumers that mirrors the Census is less expensive than a study only of business leaders, for example. But in general, the investment for our Fast Findings™ national studies starts at approximately $28,000.
Do I need to understand research myself?
Absolutely not! That’s what we’re here to do. We work with FORTUNE 500 companies and individual thought leaders to turn your ideas into research-backed insights.
I have a mailing list. Can I use that for the research?
No. You want your proprietary data to be unassailable, which requires the research to be conducted by random sample, not an existing list of people you know (or who know you). Our studies have a very low margin of error and are weighted to the latest U.S. Census for age, gender, geography, and ethnicity. This is why the media and prominent leaders trust the insights.
How much time should I expect to invest in the study’s creation?
Most clients invest 6 to 8 hours over the course of the study. The study creation process includes virtual strategy meetings and review conversations before the study goes live. When the study is complete, we deliver a Highlighted Findings Presentation and later a Findings Activation Framework™ training. We work virtually, as our clients are all over the globe. But you’re always welcome to come visit us in Austin, Texas. We know where to find great breakfast tacos!
Can you also create white papers, presentations, infographics, and executive reports for me?
Absolutely! Clients who don’t have existing marketing teams often rely on us to create beautifully designed thought leadership assets powered by their research discoveries. This allows them to instantly and accurately message their insights and stories to the world. Let’s talk about what you need, and we’ll put together a custom package and investment options. For most clients we create and design all of their thought leadership assets to match their brand.
Why can’t I just do this myself?
Perhaps you could. But the key to using research to create thought leadership is how you write the questions for maximum story value (which is why our clients are regularly being interviewed by the media). The other critical component is having access to unassailable, random samples of participants, making sure the data is accurate. We’ve also led more than 150 studies, so we’ve learned a few things along the way! We are entirely focused on leading statistically accurate research studies designed to advance important conversations for leaders and thinkers that have a vision to positively impact the world.
Can you conduct the research in another country, or another language?
Definitely. We are a global research firm, and can include participants wherever it makes the most sense for you and your vision. We’ve led studies on four continents in multiple languages for the biggest brands. We can deliver exactly the global study you envision.
What are the next steps?
Reach out to schedule a 30-minute strategy call today. There is no cost or obligation. We love meeting thought leaders and seeing how we can help advance your vision to have even more impact, influence, and authority to help more people and organizations.