Custom Research for Thought Leadership, Trends, and Authority

Brand Builders Group worked the TLR team on our first-ever Trends in Personal Branding National Study. We are thrilled with the findings from the study and its impact on our business. It’s helped elevate our positioning in the marketplace, helped us to raise our prices, and been a huge asset in supporting us in adding world-renown clients. Plus, within 24 hours of the release of the study, our co-founder was featured on Good Morning America! We wholeheartedly recommend TLR and its step-by-step research and thought leadership process. They are the best in the business!

Rory Vaden

Co-Founder Brand Builders Group

We have worked with Jason and his team in fielding primary generational research in digital banking. His team are experts in their field. They are abundant in both talent and humility, which is a rare combination. They helped us frame and communicate the insights in a variety of content vehicles to support our thought leadership and demand generation efforts. They are customer-centric at their core and an amazing business partner who seeks to understand and deliver on client needs.

Allison Cerra

Chief Marketing Officer, Alkami Technology

Working with Jason and his team at CGK on our study has been one of the highlights of our year. They are professional, exceptional, and passionate about their work and genuinely enjoyable to work with, making the process fun and exciting from start to finish. Thanks to their expertise and collaborative approach, our study resulted in incredibly powerful findings that will help us shape the next decade of our work. I highly recommend Jason and the CGK team to anyone seeking world-class research and an outstanding partnership.”

Michelle Poler

Global influencer, bestselling author, founder of Hello Fears

Partnering with CGK on multiple research projects has been an absolute game changer for me and my business. Jason and his team bring so much more than just data—they deliver insights, expertise, and actionable advice that help me leverage my findings to strengthen my market position, own my niche, and stay ahead of the competition. With just one study, I went from being another business strategist to one of the few well-recognized experts in my field.

Meridith Elliott Powell

Former President, National Speakers Association cc

Become a research-based thought leader in your area of focus

Own original data unique to you that enables you to become the source of facts

Craft and share your discoveries through powerful stories that drive action

We worked with the TLR team on three national studies focused on discovering workforce trends that our customers and prospects needed to know. The studies led to 25 television news interviews which reached 11 million viewers. The team was excellent to work with throughout the research process. They designed a custom strategy for each study and uncovered unexpected and actionable insights that were valuable to our customers and for internal innovation. I highly recommend them for their custom research and unique approach to thought leadership. They deliver results.

Adam Rogers

Former CEO, Ultimate Software

Add immediate authority through original research that enables you to become the “source of facts” for your area of expertise and industry.

Uncover never-before-seen strategic insights and must-know data that attract new clients and conversations in support of your brand position, offering, and messaging.

Fuel faster growth by uncovering hidden trends, behavioral drivers, and new strategies that drive content creation and lead generation.

Earned Media Coverage – Our clients have been featured for their research studies on media from Good Morning America to USA TODAY!
Immediate ROI – Transform your discoveries into stories that drive inbound leads, trust, and authority
Rapid Innovation – Implement your findings to drive strategy, growth, answer key questions, and fast-track sales
Endless Content – Your study’s findings can easily become 6 to 12 months of original, research-backed content
Monetize Your New IP – Integrate the findings into books, speeches, and reports as well as create assessments, indexes, and more!

How long does it take to
deliver a custom study?

45 to 90 days depending on complexity, fielding, and analysis. You approve every step so we go at the speed that works for you! Half of our clients have never led a study before and the other half have teams of researchers we work alongside. We are here to deliver on your vision and make the process easy, exciting, and (dare we say) fun!

Do you lead studies in different languages around the world?

Yes! As a PhD-led research firm, we lead custom studies around the world and in multiple languages. We are great partners and collaborators dedicated to statistically-accurate research that advances understanding, enables you to separate myth from truth, and provides valuable insights that drive a direct ROI. Our work always has a low margin of error which is why it is ideal for you to share with media, influencers, and customers.

Corporate clients

For corporate clients, we’ve led numerous studies for industry leaders and fast-growth challenger-style brands in enterprise technology, CPG, healthcare, financial services, manufacturing, restaurants, consumer technology, real estate, private equity, trade associations, and countless more.

Personal brands

For personal brands, we’ve led numerous studies for bestselling and first-time authors, famous speakers, influencers, consultants, coaches, and visionary entrepreneurs. Our personal brand clients span almost every area of every aspect of personal and professional development.

What makes TLR unique?

We only do custom research specifically designed to uncover unexpected insights, discoveries, trends, and behaviors not available anywhere else. Our unique approach is built on our proven Stats to Stories™ solution which consistently leads to unexpected, actionable, immediately valuable discoveries for you and those you serve. The findings we uncover are ideal for amplifying expertise and messaging to stand out in competitive markets and niches.

Do you have to know how
to do research to become
a TLR client?

Not at all! Our clients range from Fortune 500 companies with teams of experienced quantitative and qualitative researchers to first-time authors seeking original data and data-driven stories to include in their new books, speeches, and online content—and everyone in between! We work closely with you at every step of your study’s custom design and creation. You provide the vision and expertise.

We design your study outline, write the first draft of questions, and then you review, iterate, and approve each step. We meet you where you are to ensure that your study is fantastic. We then conduct an extensive multivariate analysis of your study’s findings to uncover all the best stories, stats, and insights from your custom study. We then present your findings to you through a clear narrative, wow stats, charts, graphs, and our favorite headline-style discoveries. You can then start sharing your study’s findings immediately!

Fast Findings National Study

Our Fast Findings™ National Studies take 45-60 days. This study is entirely custom, shorter in length, and very focused on select areas of inquiry tied to must-deliver discoveries. These are ideal when you have a very specific, targeted focus and want a great study finished quickly.

Flagship National Study

Our Flagship National Studies™ take 90 days to complete. These are very in-depth studies covering a variety of areas of inquiry and include a larger study sample and more extensive multivariate analysis. These are ideal when you have a little more time to do a much deeper dive into 2-3 strategic areas that build on one another and you want to really go very deep in owning the data in your space.

Both of our study solutions are entirely custom to you including questions, answers, and analysis. All of our studies include a beautiful PowerPoint findings deck with all your best discoveries highlighted for each question and with charts for fast visual impact. We also provide our Findings Activation Framework training for transforming all your favorite discoveries into thought leadership deliverables and messaging for fast impact and ROI.

The time commitment varies based on your desired involvement. Most of the collaborative work is upfront with you to uncover your vision and priority areas of focus. You then provide your input, review, and approval at each step including study strategy, design, and questionnaire. Our collaboration work is remote and fits your schedule, but if you’d like to meet in person we’d love to host you at our office in Austin!

You bring the vision and areas you’d like to explore. Our experienced research team will work with you to make it happen. Collaborating on great research with great people is our passion.

Custom study design and all question writing
Fielding nationally or globally and in the language(s) of your choosing
Multivariate analysis based on your priority stories and discoveries
Beautiful PowerPoint Highlighted Findings Deck with every question analyzed and showcased by your key variables and all the best stories
Complete, live crosstabs file and online training for ongoing storytelling and additional layers of insights
Video recording of the presentation of your study’s findings presentation for ongoing training
Activation Framework training and messaging insights for data-driven storytelling
And we make it all easy for you!

We specialize in turning study findings into tangible thought leadership tools that drive measurable results for you. These tools can range from beautifully designed white papers with your branding written to your market, infographics for fast visual impact online, and executive briefings ideal for media outreach and thought leader presentations. Plus, we save you a lot of time by doing these for you with your approval at every step. We believe great research is the essential first step to becoming a research-based thought leader. Transforming the findings into tools that tell you and your study’s story is the second step to amplifying and solidifying impact and influence.

1

We are a female and minority-owned business.

Our CEO is a first-generation college student and has a PhD. She loves mentoring in her local community.

2

We are passionate about rigorous research.

Our studies have a low margin of error and each participant sample is custom to you so you can rely on the findings and confidently share them.

3

We’re based in Austin, Texas, and love the outdoors.

We have opinions about coffee and queso (just not together!). We love live music and every one of our research team members has a furry pet.

Great Custom Research Fuels Understanding, Authority, and ROI

We are experts in thought leadership research.
Ask our 140+ clients.